EDGERTON, Alta. — A recent meeting of the minds behind the Ribstone Creek Brewery has helped to set a solid direction for the startup company.
On Sunday, July 3, brewery founders met at the future brewery site to discuss a number of short-term tasks and goals.
"We had a long list of high-priority items to address," said Al Gordon, one of the RCB founding members. "As you can imagine, a business venture of this magnitude comes with a number of challenges. We hope to be brewing beer shortly, so Sunday's discussion focused on items like can designs and marketing strategy."
The RCB founders have also begun the search for a web-design firm to ramp up their online presence.
"We understand that a strong website is vital in promoting our brand and informing potential customers and investors," said RCB co-founder Chris Fraser. "We've been learning a great deal about the power of social media tools like Facebook, Twitter and YouTube and we hope to utilize those kinds of services going forward."
